Step 6: Make Money from Your Website
This final step of the free guide to creating your website focuses on making money. You will need to have completed the previous steps to setup your website in order to follow along. Start with the free beginner’s guide here.
There are a variety of methods that can be used to monetize your website, and we are going to examine two primary methods:
1. Selling services or products
2. Advertisement placement
Option #1: Selling Services or products
If you already have a product or service to sell, then you might have setup the website for the purpose of selling those items. Since you’ve already got it figured out, all you need to do is add some images and descriptions of the products that are available for purchase.
Once you have the images and descriptions in place, you will also need to use a tool to accept online payments when someone purchases something from your website. You can use a “virtual shopping cart,” which makes it easy for your customers to shop for these products online.
There are many tools that can be used to add a shopping cart to your website. I’ve looked at many of them, and found one that is my favorite because it is so easy to use: the WordPress Simple PayPal Shopping Cart plugin.
Whether you are selling one product or hundreds of products, this plugin is easy to use and manage. After installing the plugin, you can accept all major credit cards. These payments can be accepted even if your customers don’t have their own PayPal account.
The first step is to setup your free business PayPal account, unless you already have an account setup. PayPal is where all of your payments will be received, and then you can transfer the PayPal funds to your bank account whenever you would like.
After setting up your PayPal account, the next step is to get the plugin installed on your website.
- Go to your WordPress admin panel, and find the “Plugins ==> Add New” in the left navigation column.
- Use the search box to find “WordPress Simple PayPal Shopping Cart.”
- Once you have found the plugin, you can click “Install Now.” Make sure to “Activate Plugin” after it has been installed.
Once you have installed the plugin, you can start customizing the plugin to use it on your website. Here is a video tutorial created by the plugin developer to show you exactly what you need to do:
How much money will you make from products or services on your website?
Your income will be based on two important factors:
1. How many customers visit your website
It’s obviously hard to make sales if you don’t have people coming to your website. A higher visitor count means that you will be able to sell more of your products and services. So more visitors will result in more money in your pocket. Make sure to study Step #5 if you need help boosting the traffic to your website.
2. Website conversion rate
Just because you have a lot of visitors, doesn’t necessarily mean that they will all buy something from you. Website conversion is the percentage of people who actually purchase a product when they are on your website.
There are many factors that impact website conversion, but it all starts with a good website design. If you follow the steps in this tutorial to create a nice website, then it gives your website visitors the peace of mind to know that they are buying the products and services from a trusted company.
Option #2: Advertisement Placement
If you have a lot of traffic coming to your website, then it will be easier to find advertisers who are interested in displaying their ads on your website pages. The easiest way to get started with advertising is by using Google’s AdSense program.
Setup your AdSense account, and then you will be given a code that needs to be added to your website. This code is designed to automatically place related ads on your website, and the ads will come from companies who are paying to use the Google advertising network. You can see a variety of ads that come up on your website, and sometimes they might be related or unrelated ads.
The advantage to AdSense is that there are thousands of advertisers competing for the space. You don’t have to do anything, except add the code to your website and let it do it’s thing. No management is needed when the code has been placed on the pages of your site.
When you have a website visitor that clicks on one of the ads, you will get paid a commission for the ad. Google charges the advertisers for each click, and gives you a percentage of the money. You will receive a payment from Google every month, depending on the amount of money that you are earning.
You have the advantage of working with a reputable company, and you don’t have to worry about managing the advertisers.
How much money will you earn from AdSense?
There are three specific factors that will impact your AdSense earnings:
1. How many people visit your website
Higher website traffic means that there are more people who could potentially click on the advertisements, which in turn works out to be more money for you. Visit Step #5 to review the information that you can use to increase your website traffic.
2. Placement of your ads
When you login to your AdSense account, you can choose the advertisement style that you would like to place onto your website. They offer text only, small images, and large images. You can select from a variety of sizes and features, to get ads that will fit on your website in the right way. Prominent ads will be more noticeable, which means that it is more likely that they will be clicked.
Be careful though, because you need to find the balance between prominent ad placement without annoying the people who are visiting your website. If the ads make it hard to see the content, then it is likely that people will quickly navigate away from your website. Experiment with ad size and placement to maximize your income on the site.
3. Your website topic
The topic of your website will also impact your AdSense income, because there are certain topics where advertisers are willing to pay more money.
For example, there is a higher profit margin for a real estate agent who generates a new customer, compared with a craft website that generates a new customer. So, the real estate agent might be willing to spend more money per-click. Advertisers who know that they are getting their information in front of targeted readers are likely going to pay a lot of money for each click they receive, which means that you will get higher commissions from the clicks.
When you understand these 3 factors, you can make adjustments to increase the amount of money that you make through your website. It is hard to estimate your exact income, because things can be different on every website. But, if your site has a high amount of traffic, then it is possible to bring in several thousand dollars every month. Your income might be higher or lower, depending on the effort that you put into your website. There is a lot of potential to boost your income, because it is estimated that some of the top AdSense publishers earn as much as $2 million per year through AdSense advertising.
What’s the next step?
When it comes to making money through your website, you need to remember that it takes time to develop a strong income. Make sure that you have followed all of the steps that have been outlined in this tutorial, and you might go back to review some of the information if you need a refresher. By following these steps, you have set the foundation to earn a significant income from your website. These earnings won’t come overnight, but with consistent work and effort you can find that the journey is rewarding.
Still haven’t created your website? Click here for Step #1 of the free beginner’s guide
This lesson is the last one in my step-by-step tutorial, and my hope is that you read everything in this guide and used it to create a great website. Make sure that you take action to apply the information. Building the website is the first step to developing a strong online income, and it will be exciting to see where the journey will take you in the future.
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Do you have any questions about creating your website? Please feel free to contact me anytime, I am always glad to help!Next Step